In late 2002 and early 2003 a new genre of fundraiser began popping up on campuses around the country—Affirmative Action Bake Sales. The bake sale to gain the most publicity was one hosted by Bruin Republicans at UCLA.
Students sold cookies at different prices depending on the buyer’s race and gender. Black, Latina and American Indian females were charged 25 cents for cookies that cost minority males 50 cents. White females were charged $1, while white males and all Asian Americans were charged $2. The Bake Sale brought cries of outrage from a top California Democrat and student groups on campus. President of the Bruin Republicans Andrew Jones said the intent of the sale was to “bring the issue (of affirmative action) down to everyday terms. We wanted to show how affirmative action is racial division, not racial reconciliation.”
Nicholas Taborek, “Democrats Riled by Race-, Gender-biased Bake Sale,” Daily Bruin, Feb. 17, 2003.
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